The Rules of Rebranding

June 30, 2020 / Inspiration
Rules of Rebranding

For every business, there comes a time for every business when they must face one of the most complicated, expensive, and time-consuming events; rebranding. If done correctly, it can help increase exposure and drive better sales, but if done wrong, it can be embarrassing at best and destructive at worse. Even partial rebranding is no simple feat, which is why we have put together this useful rules of rebranding guide that offers some of the best advice to help.
Read more


Who Needs Photoshop Anymore?

June 27, 2020 / Uncategorized
Alternatives to Photoshop

Even in 2020, Adobe Photoshop is still the industry standard for graphics and image editing. While the world’s most potent image software is perfect for just about every situation where image processing is required, roadblocks such as cost and expertise can put a screeching halt to planned projects. Other times, it can be gross overkill. Fortunately, in the year 2020, there are many alternatives to Adobe’s juggernaut. While there is no doubt that Photoshop is king, other options exist and are available that could work better for smaller jobs or more specific tasks, and a few are even free to use on the web. Here is a list of 10 great alternatives to Photoshop.
Read more


Working from Home? 5 Simple Tips to Help You Stay Creative

June 19, 2020 / Inspiration
Work From Home Tips

Due to the COVID-19 outbreak, many are working from home because of the safety measures that have been put in place to help stop the spread. Having the ability to telecommute used to be a dream for some, but now, that dream is a reality, and many are realizing that working from home is more complicated than they initially thought. Not going to an office every day disrupts the routine you were once used too, and for some, working from home offers more distractions. Distractions, when you are trying to do your work, can be debilitating, as it prevents you from getting your work done or can lower the quality of work. For a creative, this cannot happen if you want to keep your clients satisfied, and your job. Luckily, these useful work from home tips can help you keep the creative juices flowing.
Read more


Business Card Etiquette Tips: How to Make a Good First Impression

May 11, 2020 / Conversation
Business Card Etiquette Tips

Even in a digital world, print still has its place, especially the use of business cards. Many consider business cards to be the staple of a business’ success. There’s something to be said about this tangible object that is handed off during a face to face exchange, and no matter how “old fashioned” some may view this, handing-off a business card still plays an important role. Business cards can help boost brand awareness, gain new clients, as well as attract partners and investors. However, there are rules to remember when you are exchanging business cards. Otherwise, you risk giving off the wrong impression. But, by following these helpful business card etiquette tips, you can play by the rules and make an excellent first impression.
Read more


How to Stay Focused: Helpful Ways to Tame the Mind

April 30, 2020 / Inspiration
How to Stay Focused

At times, we tend to lose focus and let our minds wander off. It’s okay, it happens-we are human after all. Especially now, maintaining focus can be tricky since many are forced to work from home currently when they used to go into the office to work. Having a wandering mind is not a bad thing, especially for creatives, as it can provide sudden bursts of inspiration. However, there comes a time when we need to focus on the task at hand, but it seems impossible. Your mind is not working with you and gets distracted by every shiny object in your immediate environment. Okay, we aren’t crows, but you get the idea. There can be a plethora of distractions around us, especially at home, so it can be hard to stay vigilant and remain focused. We need to tame our wandering mind, so learning how to stay focused is an excellent skill to have under your belt because you will need it.
Read more


Inspirational Creative Quotes to Boost Positivity and Production

March 30, 2020 / Inspiration
Inspirational Creative Quotes

Everyone needs a boost of positivity from time to time, and sometimes more than others. Working as a creative can be tough. Just like any profession, burn out can set in, which can lower a person’s overall mood and morale. Maybe a person is going through a rough patch in their life, and it can be challenging to separate work and their personal life, and as a result, it’s affecting their creative output. These kinds of things happen, and it’s okay. Luckily, you are never alone and sometimes it just takes the right words to lift you out of a creative and/or mental slump. To be creative, there needs to be a source of inspiration behind it, and it doesn’t matter if it comes from within or an outside source. For example, inspirational creative quotes can act as a form of motivation to a person’s creative soul, and can even help boost productivity and morale.
Read more


Designer Resolutions for 2020

December 29, 2019 / Inspiration
Designer Resolutions

As 2019 is ending, now is the time to look back and reflect on where you have been and where you would like to be. The end of the year is the perfect time to reflect and reassess your plans and goals for the next year. As a creative, being stagnant can really affect your flow, so assessing where you’ve been and where you want to go is necessary if you’re going to bring your work to the next level. Plus, even the act of writing down your intentions, goals, and aspirations can be the first step to making it all pan out for you. So make sure you set your designer resolutions for 2020!
Read more


Using Mail Marketing? How to Make Your Postcards Survive the Mail System

May 24, 2019 / Inspiration
How to Print Mail-Ready Postcards

When you are printing marketing material, the last thing anyone wants is for their investment to become a wasted one. When it comes to print marketing, there are aspects that one does not think about, until it happens to them. All too often, one spends a great deal of time and money to create the perfect postcard for their marketing campaign, for it to go nowhere. The reason why it went nowhere? Well, the design itself wasn’t at fault. It was the fact that the postcards arrived damaged. The postcards arrived scratched, torn, and severely damaged, which resulted in your postcards looking rather unattractive to your audience. Because investment loss is a real thing, learning how to print mail-ready postcards is crucial.
Read more