The Rules of Logo Design

May 31, 2020 / Inspiration
Rules of Logo Design

Understanding the rules of logo design is vital if you want to stand out from the crowd and make a good impression. Your logo is usually the first interaction a potential customer or client has with your business since your logo appears on your marketing material. Hence, it plays a crucial role in the business’ success. You want your audience to connect with your logo and have it commit to their memory. This way, there is instant recognition when they see it again. Recognition often leads to the likelihood of a person being open to your business or brand, and that begins the foundation of trust. So if you want to successfully gain new clients or customers and stir up interest for your business or brand, you need to ensure that your logo is top-notch and accurately represents who you are.
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How to Create an Effective Business Card

May 23, 2020 / Inspiration
Business Card Design Tips

Your business card is a powerful marketing tool when used correctly. Besides having the proper business card etiquette, having a business card that ‘pops’ and stands out from the crowd is key. You want your card to avoid being dumped into the trash at a later date, and you want to get those follow-ups. Plus, having a well-designed business card plays a crucial role in how your potential audience views your company or brand. The little things can count the most, and you want your business card to be a visual marketing tool that does its job. That’s what you are spending your money on when it comes time to print, so make sure you don’t waste your investment. Checking out these helpful business card design tips and insights below to help you make an effective business card that won’t negatively affect your conversion rates or return on investment.
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Am I Suffering from Creative Burnout?

March 26, 2020 / Inspiration
Fight Creative Burnout

As a creative, it is satisfying to know that you are doing a job that aligns with your true nature, to be creative and create. However, life is a balance of give and take. What goes up must come down, and for every positive, there is a negative as well. In this case, while working in the creative field can be a gratifying and fulfilling experience, you are going to have days that you dread what you are doing. Some days, projects, thoughts, and designs just seem to flow effortlessly. So much so, it’s like you’re tapped into some vast creative bubble where inspiration and innovation come to you easily, with little to no effort. However, no matter how many good days you have, creative burnout is evitable. Don’t worry, it happens to the best of us, and is part of the creative process (and the learning). The biggest thing is how you handle it, but before you can go on to figuring out what to do to fight creative burnout, you first need to know how to identify what is considered to be creative burnout accurately.
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What are the Projected Graphic Trends for 2020?

February 29, 2020 / Conversation
Graphic Trends

Welcome to that special time of year again, the new year has come and gone, and spring is not quite here. When all the new ideas start to condense and become solid; when the new graphic trends emerge and the designs of the year are beginning. 2020 has started as a bold year, and the emerging trends are showing it. We have created a guide to help you discover the newest graphic trends of 2020.
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The Best Free Fonts for Designers

February 26, 2020 / Conversation, Inspiration
Best Free Fonts

Looking for the right font can be many things; unfortunately, easy is not usually one of them. Finding the right font can be one of the most challenging parts of any project. While the sheer numbers of fonts available are in the millions, with a significant percentage of them free, the only easy part is how fast the feelings of being overwhelmed by choices can take its toll. We understand this and have put this guide together to help you find the best free fonts for your design.
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The Top Choices for Logo Designer Software

February 12, 2020 / Inspiration
Logo Designer Software

Coming up with a robust logo design from scratch can be difficult and time-consuming. Depending on what you need a logo for, coming up with a solid logo design can be crucial, especially if you are using it to represent your business or brand. However, not everyone can afford to pay for a professional designer. Maybe paying someone else to craft a logo is not in the budget, or perhaps you need a logo for a personal or school project, and you are having a hard time getting started. Luckily, with the influx of technology, coming up with a solid logo quickly and easily can now be achieved. Logo designer software, both free and paid-for, can help anyone, designers and non-designers alike, come up with an effective design.
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Horizontal vs. Vertical Business Cards

January 30, 2020 / Conversation, Inspiration
Business Card Layout

One aspect of business card design that often gets overlooked is the decision to go vertical or horizontal. By that, we mean, do you want your business card to have a horizontal layout or a vertical layout? If you are creating your very first business card, or maybe you are looking to change this up a bit, this is a design aspect that you do not want to forget about. There are pros and cons to using either a vertical or horizontal card, so if you want help making a decision about your business card layout, read on to see if you should go vertical or horizontal.
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Chinese New Year Design Inspiration for 2020

January 26, 2020 / Inspiration
Chinese New Year Design Inspiration

The year is now 2020, and it is officially the Year of the Rat according to the Chinese zodiac. The Chinese zodiac has been around for thousands of years, and it is based on 12-year cycles, which each year represented by an animal. In Chinese culture, it is believed that a person born exhibits the characteristics of the animal for their birth year. People born during the Year of the Rat are believed to be inventive, cunning, successful, intelligent, and ambitious. Also, according to the Chinese zodiac, the rat is a symbol of prosperity and renewal. This means incorporating this zodiac sign in to any of your Chinese New Year projects is sure to be a success. However, we know coming up with ideas can be the most challenging part of the creative process, so we did some of the leg work for you. Check out some of these amazing designs found across the web for some 2020 Chinese New Year design inspiration.
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