The Best Professional Fonts for Designers

September 24, 2020 / Inspiration
Professional Fonts

Choosing the correct font for your design project is crucial if you want your work to be successful. While sometimes going experimental can be beneficial when it comes to doing high-end professional work, sticking with the tried and true is best. Choosing the wrong font can through off your design, especially when it comes to professional work. Choosing professional fonts for your design can give your work that clean, sophisticated look you are searching for. Unfortunately, there are a lot of fonts out there to choose from, which can make this process seem overwhelming.
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Tips for Your Next Business Card Design

August 31, 2020 / Inspiration
Design a Business Card

When utilized correctly, one of the most essential marketing tools for any company is a good business card design. The key to having a great card is designing one that stands out and ‘pops’ while keeping the correct business card etiquette. The best way to get a follow up from a customer is to avoid it being forgotten about and tossed away. Keep in mind, even the smallest detail matters when it comes to visual marketing. It is crucial to make sure your business card does its job and can engage your potential audience. Having a good design is essential when it comes time to spend money on printing to keep from wasting the investment. We have compiled a list of helpful advice and tips to help you ensure that your next business card design will have a positive impact on sales and return on investment.
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Finding the Best Fonts for Your Logo Design

August 28, 2020 / Conversation
Font for Your Logo

When it comes to designing a font for your company’s logo, your selection can make it stand out or make it seem very bland. A great logo design covers all aspects of a brand, and it represents the company’s attitude. It should take into account the type of audience who will see it most. The wrong font can create confusion at best and dismissal at the worst. Fonts should be one of the logo’s most expressive elements. Your audience needs to be able to recognize the attitude and style of your company. Clarity is vital for your marketing efforts to be a success. However, the real challenge is to find the right one for your campaign. There a wide variety of fonts available to choose from online. Many designers and project managers become overwhelmed, taking days, and sometimes weeks to find just the right one. However, with the correct knowledge and insight, we can help you with your selection and feel confident that you have found the right font for your logo.
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Print Marketing and Graphic Design Tips and Tricks

July 30, 2020 / Inspiration
Print Marketing Tips

When you are dealing with a digital world, staying ahead is necessary. If you want to remain up to date, you must stay ahead of the latest trends as a designer. Change is the only constant in the universe, so it makes sense to believe in the statement, “evolve or die,” and this is especially true in the world of technology and design. If you don’t stay up to date, then the inevitable will shake you to your core, and leave you behind in the dust. However, checking out these helpful graphic design and print marketing tips will help you stay on top of your game.
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The 2020 Summer Inspired Color Palettes

July 24, 2020 / Inspiration
Summer Color Palettes

The summer season is exciting and vibrant, yet uplifting, making it an excellent source of inspiration for your designs. Colors are powerful and have the ability to affect the emotions of the viewer, so if you want to lift your audience’s mood, utilize some bright and sunny summer color palettes to add some life to your design.
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The Rules of Logo Design

May 31, 2020 / Inspiration
Rules of Logo Design

Understanding the rules of logo design is vital if you want to stand out from the crowd and make a good impression. Your logo is usually the first interaction a potential customer or client has with your business since your logo appears on your marketing material. Hence, it plays a crucial role in the business’ success. You want your audience to connect with your logo and have it commit to their memory. This way, there is instant recognition when they see it again. Recognition often leads to the likelihood of a person being open to your business or brand, and that begins the foundation of trust. So if you want to successfully gain new clients or customers and stir up interest for your business or brand, you need to ensure that your logo is top-notch and accurately represents who you are.
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How to Create an Effective Business Card

May 23, 2020 / Inspiration
Business Card Design Tips

Your business card is a powerful marketing tool when used correctly. Besides having the proper business card etiquette, having a business card that ‘pops’ and stands out from the crowd is key. You want your card to avoid being dumped into the trash at a later date, and you want to get those follow-ups. Plus, having a well-designed business card plays a crucial role in how your potential audience views your company or brand. The little things can count the most, and you want your business card to be a visual marketing tool that does its job. That’s what you are spending your money on when it comes time to print, so make sure you don’t waste your investment. Checking out these helpful business card design tips and insights below to help you make an effective business card that won’t negatively affect your conversion rates or return on investment.
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Am I Suffering from Creative Burnout?

March 26, 2020 / Inspiration
Fight Creative Burnout

As a creative, it is satisfying to know that you are doing a job that aligns with your true nature, to be creative and create. However, life is a balance of give and take. What goes up must come down, and for every positive, there is a negative as well. In this case, while working in the creative field can be a gratifying and fulfilling experience, you are going to have days that you dread what you are doing. Some days, projects, thoughts, and designs just seem to flow effortlessly. So much so, it’s like you’re tapped into some vast creative bubble where inspiration and innovation come to you easily, with little to no effort. However, no matter how many good days you have, creative burnout is evitable. Don’t worry, it happens to the best of us, and is part of the creative process (and the learning). The biggest thing is how you handle it, but before you can go on to figuring out what to do to fight creative burnout, you first need to know how to identify what is considered to be creative burnout accurately.
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