The Best Professional Fonts for Designers

September 24, 2020 / Inspiration
Professional Fonts

Choosing the correct font for your design project is crucial if you want your work to be successful. While sometimes going experimental can be beneficial when it comes to doing high-end professional work, sticking with the tried and true is best. Choosing the wrong font can through off your design, especially when it comes to professional work. Choosing professional fonts for your design can give your work that clean, sophisticated look you are searching for. Unfortunately, there are a lot of fonts out there to choose from, which can make this process seem overwhelming.
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The Rules of Rebranding

June 30, 2020 / Inspiration
Rules of Rebranding

For every business, there comes a time for every business when they must face one of the most complicated, expensive, and time-consuming events; rebranding. If done correctly, it can help increase exposure and drive better sales, but if done wrong, it can be embarrassing at best and destructive at worse. Even partial rebranding is no simple feat, which is why we have put together this useful rules of rebranding guide that offers some of the best advice to help.
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Working from Home? 5 Simple Tips to Help You Stay Creative

June 19, 2020 / Inspiration
Work From Home Tips

Due to the COVID-19 outbreak, many are working from home because of the safety measures that have been put in place to help stop the spread. Having the ability to telecommute used to be a dream for some, but now, that dream is a reality, and many are realizing that working from home is more complicated than they initially thought. Not going to an office every day disrupts the routine you were once used too, and for some, working from home offers more distractions. Distractions, when you are trying to do your work, can be debilitating, as it prevents you from getting your work done or can lower the quality of work. For a creative, this cannot happen if you want to keep your clients satisfied, and your job. Luckily, these useful work from home tips can help you keep the creative juices flowing.
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Business Card Etiquette Tips: How to Make a Good First Impression

May 11, 2020 / Conversation
Business Card Etiquette Tips

Even in a digital world, print still has its place, especially the use of business cards. Many consider business cards to be the staple of a business’ success. There’s something to be said about this tangible object that is handed off during a face to face exchange, and no matter how “old fashioned” some may view this, handing-off a business card still plays an important role. Business cards can help boost brand awareness, gain new clients, as well as attract partners and investors. However, there are rules to remember when you are exchanging business cards. Otherwise, you risk giving off the wrong impression. But, by following these helpful business card etiquette tips, you can play by the rules and make an excellent first impression.
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The Different Ways to Use Postcards to Market Your Business

May 30, 2019 / Conversation
Ways to Use Postcards to Market Your Business

While online marketing is imperative, you can’t discredit good ol’ print marketing techniques. While the face of marketing is continually changing, some things last for the long haul, especially tried and true methods, such as print. We are not telling you to ditch your SEO efforts or on your online marketing campaigns, as these methods are necessary, but it’s essential to use some “older” practices still as well. Not everyone owns a computer, and not everyone is computer savvy and up to date on the newest technology. Maybe they don’t check their email often because they are too busy or their inbox fills up so quickly. Email blasts can quickly get lost in the ‘crowd.’ Due to this, allocating some of your budget for print marketing materials is imperative. One attractive and personalized way is to use postcards to market your business.
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Using Mail Marketing? How to Make Your Postcards Survive the Mail System

May 24, 2019 / Inspiration
How to Print Mail-Ready Postcards

When you are printing marketing material, the last thing anyone wants is for their investment to become a wasted one. When it comes to print marketing, there are aspects that one does not think about, until it happens to them. All too often, one spends a great deal of time and money to create the perfect postcard for their marketing campaign, for it to go nowhere. The reason why it went nowhere? Well, the design itself wasn’t at fault. It was the fact that the postcards arrived damaged. The postcards arrived scratched, torn, and severely damaged, which resulted in your postcards looking rather unattractive to your audience. Because investment loss is a real thing, learning how to print mail-ready postcards is crucial.
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Should You Include a QR Code on a Business Card?

February 20, 2019 / Conversation
QR Code on a Business Card

One of the most pressing questions, asked by business card designers, in the modern age is, whether or not to include a QR code on a business card? The two most common answers are “of course, here’s mine” or “what is a QR code?” While the question seems straightforward, the answer exposes the truth about what side of the digital divide your company is on. If you find your company seems to be stuck in the slow lane on the information superhighway, here is a handy primer on all things QR, and why your marketing project might need one.

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Need Inspiration? How to Get Out of a Creative Slump

September 19, 2018 / Inspiration
Get Out of a Creative Slump

Many creatives are all too familiar with getting on a roll with their creative work, only to eventually hit a brick wall. A common theme with many creators, getting into a dry spell happens to everybody now and then. A normal occurrence, but a frustrating one at that, since it can be difficult to get ideas flowing again after you’ve hit a mental roadblock.
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