While online marketing is imperative, you can’t discredit good ol’ print marketing techniques. While the face of marketing is continually changing, some things last for the long haul, especially tried and true methods, such as print. We are not telling you to ditch your SEO efforts or on your online marketing campaigns, as these methods are necessary, but it’s essential to use some “older” practices still as well. Not everyone owns a computer, and not everyone is computer savvy and up to date on the newest technology. Maybe they don’t check their email often because they are too busy or their inbox fills up so quickly. Email blasts can quickly get lost in the ‘crowd.’ Due to this, allocating some of your budget for print marketing materials is imperative. One attractive and personalized way is to use postcards to market your business.
When you are printing marketing material, the last thing anyone wants is for their investment to become a wasted one. When it comes to print marketing, there are aspects that one does not think about, until it happens to them. All too often, one spends a great deal of time and money to create the perfect postcard for their marketing campaign, for it to go nowhere. The reason why it went nowhere? Well, the design itself wasn’t at fault. It was the fact that the postcards arrived damaged. The postcards arrived scratched, torn, and severely damaged, which resulted in your postcards looking rather unattractive to your audience. Because investment loss is a real thing, learning how to print mail-ready postcards is crucial.
One of the most pressing questions, asked by business card designers, in the modern age is, whether or not to include a QR code on a business card? The two most common answers are “of course, here’s mine” or “what is a QR code?” While the question seems straightforward, the answer exposes the truth about what side of the digital divide your company is on. If you find your company seems to be stuck in the slow lane on the information superhighway, here is a handy primer on all things QR, and why your marketing project might need one.
Many creatives are all too familiar with getting on a roll with their creative work, only to eventually hit a brick wall. A common theme with many creators, getting into a dry spell happens to everybody now and then. A normal occurrence, but a frustrating one at that, since it can be difficult to get ideas flowing again after you’ve hit a mental roadblock.
When you have an idea in mind for an exciting design project, it’s common to want to get it off the ground as quickly as possible. However, one of the significant hurdles you need to pass is finding a reliable, high-quality designer that can take your vision and make it a reality, successfully. If you are looking for a “graphic designer with experience” you are sure to find many of them, but locating the cream of the crop can be a more arduous task. It can become overwhelming even. Luckily, there are some traits to look out for when you are deciding on a good graphic designer.
To be a respected and successful business leader, you must commit to a standard of excellence for your work and character. Understanding how to improve professionalism in the workplace will create a positive change in not only how others perceive you, but also how you perceive yourself.
Preparing for a business presentation can be daunting, especially if you don’t have much experience with public speaking. Appearing professional and getting your point across effectively may be easy in your everyday life, but it is an entirely different ball game in the public speaking arena. However, as with most challenging tasks, the best way to get better is with practice. Whether you are a seasoned presenter or it is your first time speaking in front of a group, here are 5 ways to give a better business presentation.
Finding the right graphic designer can be an incredibly valuable asset to your business and make a huge difference in your marketing efforts. But how do you choose who is the right fit? Here are tips on how to find a graphic designer to help you through the decision process.