How to Create an Effective Business Card

May 23, 2020 / Inspiration
Business Card Design Tips

Your business card is a powerful marketing tool when used correctly. Besides having the proper business card etiquette, having a business card that ‘pops’ and stands out from the crowd is key. You want your card to avoid being dumped into the trash at a later date, and you want to get those follow-ups. Plus, having a well-designed business card plays a crucial role in how your potential audience views your company or brand. The little things can count the most, and you want your business card to be a visual marketing tool that does its job. That’s what you are spending your money on when it comes time to print, so make sure you don’t waste your investment. Checking out these helpful business card design tips and insights below to help you make an effective business card that won’t negatively affect your conversion rates or return on investment.
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Business Card Etiquette Tips: How to Make a Good First Impression

May 11, 2020 / Conversation
Business Card Etiquette Tips

Even in a digital world, print still has its place, especially the use of business cards. Many consider business cards to be the staple of a business’ success. There’s something to be said about this tangible object that is handed off during a face to face exchange, and no matter how “old fashioned” some may view this, handing-off a business card still plays an important role. Business cards can help boost brand awareness, gain new clients, as well as attract partners and investors. However, there are rules to remember when you are exchanging business cards. Otherwise, you risk giving off the wrong impression. But, by following these helpful business card etiquette tips, you can play by the rules and make an excellent first impression.
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Horizontal vs. Vertical Business Cards

January 30, 2020 / Conversation, Inspiration
Business Card Layout

One aspect of business card design that often gets overlooked is the decision to go vertical or horizontal. By that, we mean, do you want your business card to have a horizontal layout or a vertical layout? If you are creating your very first business card, or maybe you are looking to change this up a bit, this is a design aspect that you do not want to forget about. There are pros and cons to using either a vertical or horizontal card, so if you want help making a decision about your business card layout, read on to see if you should go vertical or horizontal.
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Choosing the Best Font for Your Business Card

August 8, 2019 / Conversation
Choosing a Business Card Font

When it comes time to find a font that matches your business and brand, it can be a challenging feat. There are a lot of fonts out there to choose from, and it is not a decision to take lightly. Typography plays a significant role in how your audience views your brand, and you do not want to send the wrong message. The font you choose plays a vital role in business card design. You want your audience to receive a business card that accurately represents your business. Otherwise, it will become a wasted marketing effort. Unfortunately, the process of choosing a business card font can quickly become overwhelming due to the sheer amount of choices that you have. There are a lot of options out there, but with the correct know-how, you can help streamline your search.
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Benefits of Silk Laminated Business Cards

May 11, 2019 / Conversation
Benefits of Silk Laminated Business Cards

The use of silk lamination has become the popular choice for high-end custom business card printing. Also known as matte laminated business cards, silk matte business cards, or satin business cards, silk laminate business cards are an excellent choice to go for when you are shopping around for a business card finish. A great way to enhance your business card there is many benefits of silk laminated business cards. There’s no better way to make a lingering impression.
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2019 Spring Business Card Trends

April 30, 2019 / Inspiration
Spring Business Card Trends

With spring rolling in and summer fast approaching, many businesses use this time of year to revamp and possibly rework marketing material that might be getting just a little bit stale. This includes the most viable and useful piece of advertising, the almighty business card. An out of date business card can make even the hippest and modern company look behind the times and out of date. To remedy this, we would like to present the five hottest designs and the top spring business card trends of 2019.
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Should You Include a QR Code on a Business Card?

February 20, 2019 / Conversation
QR Code on a Business Card

One of the most pressing questions, asked by business card designers, in the modern age is, whether or not to include a QR code on a business card? The two most common answers are “of course, here’s mine” or “what is a QR code?” While the question seems straightforward, the answer exposes the truth about what side of the digital divide your company is on. If you find your company seems to be stuck in the slow lane on the information superhighway, here is a handy primer on all things QR, and why your marketing project might need one.

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The Best Fonts for Business Cards

February 13, 2019 / Inspiration
Best Fonts for Business Cards

When you are designing your business card, there are a lot of things to consider. You want a business card that will make an impression, so it doesn’t get thrown out or lost in the shuffle with the other unwanted business cards. While choosing your color scheme and coming up with a strong logo are important aspects to consider, picking the right fonts for your business card is an often overlooked design element. The type that you choose can have an impact on how a person perceives your business card and can help distinguish you from your competition, helping you get noticed.

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