Fonts that look like someone’s handwriting is becoming more popular and widely used. Nowadays there are more original options than just the traditional cursive and calligraphy script fonts. These multipurpose fonts are useful for a wide variety of projects, and can even simulate an actual handwritten note. With handwritten fonts, all of your beautiful designs and documents can come across as personal, and are sure to catch your viewer’s eye when used as a title or header.
Business cards are an excellent way to make a personal connection, all while connecting with people in a traditional way. By placing your business cards strategically, you can increase your chances of a potential customer seeing your card. Since printing business cards is relatively cheap, you can distribute thousands of cards in areas that you target, and increase your brand awareness with minimal investment. In addition, increased brand awareness can also help you earn more business.
Keeping up with the trends is crucial when you live in New York City. The current trends define what we wear, what we say, and now even our business cards. It’s always important to take the current image trends into consideration when choosing how you present your business to clients and other potential business contacts as well. You want to make sure you are attracting the right kind of customer and putting your best foot forward no matter what! So without further ado, here are four hip, new image trends for you to try on your next business card!
Do you look at your business card nowadays and feel like it looks too plain, too simple, or it just isn’t making the impact you had hoped? If you’re in the market for new business cards, look no further than these 4 tips for improving what you already have. Even if you are fresh out of college or this is your first experience getting business cards, this is a phenomenal guide to make sure you’re getting it right the first time!
“Inspiration can be a fickle thing,” says Cameron Chapman of Smashing Magazine. Like any creative process, inspiration doesn’t solely come from within. Sometime it takes exterior sources to spark an idea. There is a lot more to designing a business card than what meets the eye. What do you want your business card to say about your company both literally and metaphorically? What color scheme best captures your audience? How funky can you be without crossing the line of unprofessional? Are they easy to read?
How does one make these decisions?
We may be living in the digital age, but business cards are more prevalent than ever. And let me tell you… the competition for “most creative” is fierce. If you could manage to bring a smile on your prospective visitors with your business card, it’s like half battle won. While we don’t recommend this approach for everyone… here are a few ideas to get your creative juices flowing – or just for a good laugh…
Today, business cards can be produced on pretty much any material. Some of them are quite durable. Our customers frequently ask us which of our materials are the thickest or most durable. Since this question comes up so often, we decided to make a brief video that demonstrates the durability of our more popular materials. We focused on the thicknesses that are most commonly requested.
Our method for testing the durability of these materials was to line up 15 business cards (one in front of the other), and shoot them with a pellet gun. This strategy was surprisingly effective in displaying the subtle differences in the durability of these business cards. We thought about the problem for a while and came to the conclusion that there isn’t a more effect way to illustrate this, at least with the resources that we have. Hey, we have no complaints about that either! These tests were definitely fun to carry out.
We frequently have visitors in our NYC print shop asking for some sort of 3-dimensional effect on their business cards. They usually want the ink to rise upward off of the surface of the business card. Being that they aren’t print professionals, they tend to incorrectly refer to this effect as embossing. Granted, embossing by definition would fit the description, it’s rarely what the consumers really want. This blog post is dedicated to describing the differences between the most common types of 3-dimensional effects.
For starters, the effect that people are seeking is “Raised Lettering”. This can be described as lettering (or any print on your design) that projects upward off of the surface of the paper. When the business cards are held, you can actually feel the raised letters or other print when you rub your fingers over the surface. This effect is very impactful, and it makes business cards really stand out. Its also something that isn’t offered by all print shops here in NYC, or anywhere else in the country for that matter. Maybe as little as a third of commercial printers care to offer this service. So in a nutshell, not everyone can do it.
There are 3 ways to make your printed elements raise upward off of the paper: Embossing, Engraving, and Thermography. Each of these methods offer similar 3-dimensional effects, but they are produced in totally different ways. As a result of their different production methods, their costs rage quite dramatically. They also have unique features that make them more appropriate for certain situations.