In the modern age where digital content is king, some might argue that business cards have become a relic of the past. However, despite our progression forward, this is still not the case. Computer programs such as Adobe Photoshop, Illustrator, as well as InDesign has leveled the playing field, and made the business card viable once more.
Here are some digital business card tips on how you can utilize digital image editors in order to make your cards more effective.
1- Talk to your printer before you start, there is a lot of variation out there when it comes to print technology. From 1 to 8 colors, and a whole range of dpi (dots per inch) make sure you know the color format (i.e. greyscale, RGB or CYMK), as well as the resolution before you start.
2- Keep it simple, it can be very easy to go overboard and end up overwhelming the viewer. Adding too much info can be just as hard to deal with as an overly complicated background image.
3- Your business card it not a replacement for an advertisement. It can be a very common mistake to confuse marketing contact info with a commercial ad, but they are not the same. Ads are used to attract, and business cards are used to contact. While the look of each should match ascetically keep in mind the function of each is very different.
4- Consistency is key, and a very important factor for your business cards is similarity. Yes, I know that font you saw is perfect for your new campaign, but you should still try to avoid changing things too drastically. Choosing a different font or logo for your card can cause confusion, and unless done just right can come off looking sloppy.
5- Don’t forget to have a digital version. In the modern era of smartphone data transfers, a good idea is to include a company logo or a digital version used as the contact information profile pic.
