Finding the Best Fonts for Your Logo Design

August 28, 2020 / Conversation
Font for Your Logo

When it comes to designing a font for your company’s logo, your selection can make it stand out or make it seem very bland. A great logo design covers all aspects of a brand, and it represents the company’s attitude. It should take into account the type of audience who will see it most. The wrong font can create confusion at best and dismissal at the worst. Fonts should be one of the logo’s most expressive elements. Your audience needs to be able to recognize the attitude and style of your company. Clarity is vital for your marketing efforts to be a success. However, the real challenge is to find the right one for your campaign. There a wide variety of fonts available to choose from online. Many designers and project managers become overwhelmed, taking days, and sometimes weeks to find just the right one. However, with the correct knowledge and insight, we can help you with your selection and feel confident that you have found the right font for your logo.
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Business Card Etiquette Tips: How to Make a Good First Impression

May 11, 2020 / Conversation
Business Card Etiquette Tips

Even in a digital world, print still has its place, especially the use of business cards. Many consider business cards to be the staple of a business’ success. There’s something to be said about this tangible object that is handed off during a face to face exchange, and no matter how “old fashioned” some may view this, handing-off a business card still plays an important role. Business cards can help boost brand awareness, gain new clients, as well as attract partners and investors. However, there are rules to remember when you are exchanging business cards. Otherwise, you risk giving off the wrong impression. But, by following these helpful business card etiquette tips, you can play by the rules and make an excellent first impression.
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The Story Behind the Typeface

March 15, 2020 / Conversation
History Behind the Typeface

Every day you see typeface designs, but rarely do you think about what’s behind it, the history of the most famous typefaces. In case you were wondering, a typeface is the design of lettering, which often includes variations (bold, italic, condensed, light, etc.). Each variation is considered to be a font, and there are thousands available to use! Your choice of type plays a crucial role in how your work is received. Using the correct font for your project can set the feeling and tone, as well as evoke an emotional response. An integral part of design, your choice of font, will set the tone for your content. Due to its utmost prominence, it is essential that you know the history behind the typeface.
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What are the Projected Graphic Trends for 2020?

February 29, 2020 / Conversation
Graphic Trends

Welcome to that special time of year again, the new year has come and gone, and spring is not quite here. When all the new ideas start to condense and become solid; when the new graphic trends emerge and the designs of the year are beginning. 2020 has started as a bold year, and the emerging trends are showing it. We have created a guide to help you discover the newest graphic trends of 2020.
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The Best Free Fonts for Designers

February 26, 2020 / Conversation, Inspiration
Best Free Fonts

Looking for the right font can be many things; unfortunately, easy is not usually one of them. Finding the right font can be one of the most challenging parts of any project. While the sheer numbers of fonts available are in the millions, with a significant percentage of them free, the only easy part is how fast the feelings of being overwhelmed by choices can take its toll. We understand this and have put this guide together to help you find the best free fonts for your design.
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Horizontal vs. Vertical Business Cards

January 30, 2020 / Conversation, Inspiration
Business Card Layout

One aspect of business card design that often gets overlooked is the decision to go vertical or horizontal. By that, we mean, do you want your business card to have a horizontal layout or a vertical layout? If you are creating your very first business card, or maybe you are looking to change this up a bit, this is a design aspect that you do not want to forget about. There are pros and cons to using either a vertical or horizontal card, so if you want help making a decision about your business card layout, read on to see if you should go vertical or horizontal.
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Last-Minute Holiday Gift Ideas for the Creative in Your Life

December 23, 2019 / Conversation

The holidays are here, and while we are supposed to celebrate life during this time of year, it doesn’t take away from the fact that the holiday season can be a tiring and taxing time. Shopping for your loved ones can drive any sane person up the wall, especially if they do not know what to get the person. Then this simple act of gift-giving turns into something else, something stressful. Stress is the last thing anyone needs during the holidays, and while it is bound to occur, there is help. If you have an artist in your life and you are stumped on what to get them for the holidays, then check out these last-minute holiday gift ideas for the creative in your life.
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Choosing the Best Font for Your Business Card

August 8, 2019 / Conversation
Choosing a Business Card Font

When it comes time to find a font that matches your business and brand, it can be a challenging feat. There are a lot of fonts out there to choose from, and it is not a decision to take lightly. Typography plays a significant role in how your audience views your brand, and you do not want to send the wrong message. The font you choose plays a vital role in business card design. You want your audience to receive a business card that accurately represents your business. Otherwise, it will become a wasted marketing effort. Unfortunately, the process of choosing a business card font can quickly become overwhelming due to the sheer amount of choices that you have. There are a lot of options out there, but with the correct know-how, you can help streamline your search.
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