The Rules of Logo Design
Understanding the rules of logo design is vital if you want to stand out from the crowd and make a good impression. Your logo is usually the first interaction a potential customer or client has with your business since your logo appears on your marketing material. Hence, it plays a crucial role in the business’ success. You want your audience to connect with your logo and have it commit to their memory. This way, there is instant recognition when they see it again. Recognition often leads to the likelihood of a person being open to your business or brand, and that begins the foundation of trust. So if you want to successfully gain new clients or customers and stir up interest for your business or brand, you need to ensure that your logo is top-notch and accurately represents who you are.
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How to Create an Effective Business Card
Your business card is a powerful marketing tool when used correctly. Besides having the proper business card etiquette, having a business card that ‘pops’ and stands out from the crowd is key. You want your card to avoid being dumped into the trash at a later date, and you want to get those follow-ups. Plus, having a well-designed business card plays a crucial role in how your potential audience views your company or brand. The little things can count the most, and you want your business card to be a visual marketing tool that does its job. That’s what you are spending your money on when it comes time to print, so make sure you don’t waste your investment. Checking out these helpful business card design tips and insights below to help you make an effective business card that won’t negatively affect your conversion rates or return on investment.
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Business Card Etiquette Tips: How to Make a Good First Impression
Even in a digital world, print still has its place, especially the use of business cards. Many consider business cards to be the staple of a business’ success. There’s something to be said about this tangible object that is handed off during a face to face exchange, and no matter how “old fashioned” some may view this, handing-off a business card still plays an important role. Business cards can help boost brand awareness, gain new clients, as well as attract partners and investors. However, there are rules to remember when you are exchanging business cards. Otherwise, you risk giving off the wrong impression. But, by following these helpful business card etiquette tips, you can play by the rules and make an excellent first impression.
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How to Stay Focused: Helpful Ways to Tame the Mind
At times, we tend to lose focus and let our minds wander off. It’s okay, it happens-we are human after all. Especially now, maintaining focus can be tricky since many are forced to work from home currently when they used to go into the office to work. Having a wandering mind is not a bad thing, especially for creatives, as it can provide sudden bursts of inspiration. However, there comes a time when we need to focus on the task at hand, but it seems impossible. Your mind is not working with you and gets distracted by every shiny object in your immediate environment. Okay, we aren’t crows, but you get the idea. There can be a plethora of distractions around us, especially at home, so it can be hard to stay vigilant and remain focused. We need to tame our wandering mind, so learning how to stay focused is an excellent skill to have under your belt because you will need it.
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20 of the Best Springtime Design and Color Inspiration Images
Spring is here, and that means there is a lot more color popping up into our world. The spring season is that of rebirth and life, as we witness the world around us coming out of hibernation after a long, cold, winter season. The air becomes warmer, and the plants wake up and bloom in an array of beautiful colors. The colors of spring are a sight to behold, as nature knows no bounds when it comes to color palettes. For a creative, stimulation is necessary due to blockages and burnout, so it’s imperative to take an in-depth look at the world around you for inspiration. Nature has a variety of color palettes, and if you take notice, you can successfully implement spring color palettes into your own work. However, inspiration can be a difficult thing for many at this time, as some may not have the immunity to take a walk in the park at the moment, but you have some spring design projects to complete. If you are unable to go outside for inspiration, don’t worry, you can go within. The images below are recommended to check out if you require some springtime design inspiration, all within the comfort of your home. These images will give you a good look at the beauty of the world, in full color, without leaving your house.
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The Best Spring Fonts for Your Next Design Project
When it comes to design, it is common to gain inspiration from the world around you. During this time of year, things are “waking from their slumber” and life is starting to sprout and come alive all around us. The spring season is that of renewal, as life always has a way of coming back around. This idea of life and rebirth can be quite inspiring, so it’s common for a designer to incorporate these elements into his/her work. However, to really tie your design together, you need to find the perfect font to make your design a successful one. Choosing an unsuitable font for your design can give the viewer mixed ideas, and that idea or thought you wanted to portray can come out jumbled if you pick an inappropriate font. Font matters, so when it comes time to choosing your type, it’s not a decision to take lightly. It is imperative that you find the best spring fonts for your design, especially if you want your design to be a successful one.
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Inspirational Creative Quotes to Boost Positivity and Production
Everyone needs a boost of positivity from time to time, and sometimes more than others. Working as a creative can be tough. Just like any profession, burn out can set in, which can lower a person’s overall mood and morale. Maybe a person is going through a rough patch in their life, and it can be challenging to separate work and their personal life, and as a result, it’s affecting their creative output. These kinds of things happen, and it’s okay. Luckily, you are never alone and sometimes it just takes the right words to lift you out of a creative and/or mental slump. To be creative, there needs to be a source of inspiration behind it, and it doesn’t matter if it comes from within or an outside source. For example, inspirational creative quotes can act as a form of motivation to a person’s creative soul, and can even help boost productivity and morale.
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Am I Suffering from Creative Burnout?
As a creative, it is satisfying to know that you are doing a job that aligns with your true nature, to be creative and create. However, life is a balance of give and take. What goes up must come down, and for every positive, there is a negative as well. In this case, while working in the creative field can be a gratifying and fulfilling experience, you are going to have days that you dread what you are doing. Some days, projects, thoughts, and designs just seem to flow effortlessly. So much so, it’s like you’re tapped into some vast creative bubble where inspiration and innovation come to you easily, with little to no effort. However, no matter how many good days you have, creative burnout is evitable. Don’t worry, it happens to the best of us, and is part of the creative process (and the learning). The biggest thing is how you handle it, but before you can go on to figuring out what to do to fight creative burnout, you first need to know how to identify what is considered to be creative burnout accurately.
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