Print Marketing and Graphic Design Tips and Tricks
When you are dealing with a digital world, staying ahead is necessary. If you want to remain up to date, you must stay ahead of the latest trends as a designer. Change is the only constant in the universe, so it makes sense to believe in the statement, “evolve or die,” and this is especially true in the world of technology and design. If you don’t stay up to date, then the inevitable will shake you to your core, and leave you behind in the dust. However, checking out these helpful graphic design and print marketing tips will help you stay on top of your game.
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The 2020 Summer Inspired Color Palettes
The summer season is exciting and vibrant, yet uplifting, making it an excellent source of inspiration for your designs. Colors are powerful and have the ability to affect the emotions of the viewer, so if you want to lift your audience’s mood, utilize some bright and sunny summer color palettes to add some life to your design.
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11 of the Best Patriotic Fonts
The month of July is all about being patriotic, especially on and around the Fourth of July. The arrival of Independence Day also equates to personal and business projects popping up that are centered on this American holiday. A patriotic theme, such as American symbols and colors, are often used throughout the month for advertisements, posters, announcements, crafts, and even party invites. While finding the art needed for your project may be easy, when it comes to fonts, that aspect is often overlooked. Your choice of font can really set the tone of your design, and using patriotic fonts can really tie your patriotic theme together! While there are plenty of places online to look, it can quickly become overwhelming, so we have put a few of the most popular fonts currently available on the web.
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The Rules of Rebranding
For every business, there comes a time for every business when they must face one of the most complicated, expensive, and time-consuming events; rebranding. If done correctly, it can help increase exposure and drive better sales, but if done wrong, it can be embarrassing at best and destructive at worse. Even partial rebranding is no simple feat, which is why we have put together this useful rules of rebranding guide that offers some of the best advice to help.
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Who Needs Photoshop Anymore?
Even in 2020, Adobe Photoshop is still the industry standard for graphics and image editing. While the world’s most potent image software is perfect for just about every situation where image processing is required, roadblocks such as cost and expertise can put a screeching halt to planned projects. Other times, it can be gross overkill. Fortunately, in the year 2020, there are many alternatives to Adobe’s juggernaut. While there is no doubt that Photoshop is king, other options exist and are available that could work better for smaller jobs or more specific tasks, and a few are even free to use on the web. Here is a list of 10 great alternatives to Photoshop.
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Working from Home? 5 Simple Tips to Help You Stay Creative
Due to the COVID-19 outbreak, many are working from home because of the safety measures that have been put in place to help stop the spread. Having the ability to telecommute used to be a dream for some, but now, that dream is a reality, and many are realizing that working from home is more complicated than they initially thought. Not going to an office every day disrupts the routine you were once used too, and for some, working from home offers more distractions. Distractions, when you are trying to do your work, can be debilitating, as it prevents you from getting your work done or can lower the quality of work. For a creative, this cannot happen if you want to keep your clients satisfied, and your job. Luckily, these useful work from home tips can help you keep the creative juices flowing.
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The Rules of Logo Design
Understanding the rules of logo design is vital if you want to stand out from the crowd and make a good impression. Your logo is usually the first interaction a potential customer or client has with your business since your logo appears on your marketing material. Hence, it plays a crucial role in the business’ success. You want your audience to connect with your logo and have it commit to their memory. This way, there is instant recognition when they see it again. Recognition often leads to the likelihood of a person being open to your business or brand, and that begins the foundation of trust. So if you want to successfully gain new clients or customers and stir up interest for your business or brand, you need to ensure that your logo is top-notch and accurately represents who you are.
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How to Create an Effective Business Card
Your business card is a powerful marketing tool when used correctly. Besides having the proper business card etiquette, having a business card that ‘pops’ and stands out from the crowd is key. You want your card to avoid being dumped into the trash at a later date, and you want to get those follow-ups. Plus, having a well-designed business card plays a crucial role in how your potential audience views your company or brand. The little things can count the most, and you want your business card to be a visual marketing tool that does its job. That’s what you are spending your money on when it comes time to print, so make sure you don’t waste your investment. Checking out these helpful business card design tips and insights below to help you make an effective business card that won’t negatively affect your conversion rates or return on investment.
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