Japan Printing

160 Broadway, Ground Floor New York, NY
Phone: (212) 406-2905

How Thick Should My Business Cards Be?

November 25, 2014 / Uncategorized / 0 Comments
Thick Stock Business Cards in NYC

When people order business cards from our NYC print shop, there are some requests that almost everyone seems to want. Some of these common requests include printing on a nice material and adding some sort of effect such as spot gloss or raised ink. Of all the requests that we encounter, having a thick and sturdy business card is by far the most popular.

To some degree, I am not surprised that people would want thicker, more substantial business cards. However, I didn’t expect to see just how thick people wanted them. This unexpected demand has caused us to alter our production strategy and cater to a different set of priorities. Printing on heavyweight stock is not easy, and I’m not kidding when I say that. That being said, its worth the effort. We are one of only a handful of business card suppliers who can do things like that.

First of all, lets look at what the average business card thickness is. Most business cards are printed on #100-110lb stock, which is equivelent to 12pt cover for those who use the point system. Although you will never be criticized for using the standard weight, those business cards are not exactly memorable (unless they have a great design). We’ve found that it doesn’t make much sense for us to offer the standard weight because our customers never order them after seeing heavier business cards. We start at #130lb or 16pt cover, and go up from there.

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