Even in today’s technology-driven world, brochures are still utilized as they are a tried and true marketing tool. Besides flyers, brochures are a hot commodity since they are an effective way to communicate important information. Plus, brochures are cost effective, have the potential to cover a lot of information, and are extremely versatile. However, one of the main questions that often arise during the planning stages is, should I print a matte or glossy brochure? This design aspect should never be overlooked, as it is just as important as designing the logo, choosing the typography, as well as the color(s) used on the brochure.
December is here and that means it is the month to get into the holiday spirit! It doesn’t matter what you celebrate, the month of December is a magical time for many people. December is the month of giving and receiving, and for designers, it’s the time for holiday cards, gift guides, holiday graphics, and other festive design projects. However, no festive project is complete without the use of holiday fonts. Using a festive font can really bring the design together and add some much-needed pizzazz to your project.
It’s typical for a designer to spend a reasonable amount of time deciding on which typefaces to pair up. This process can go rather smoothly, or it can be a painful, drawn-out process. You want to find a pair that works well together, a harmonious union that doesn’t fight your eye for attention, and yet is still visually striking. Overall, this task is probably the most frustrating and time-consuming aspect of any design project since it can be hard to get right. The fact that there are thousands of typefaces currently available doesn’t make the task at hand any easier. There are so many fonts out there that the overall process can make any person feel defeated and exasperated.
Many look to the industry standard program, Adobe Photoshop, when they need to edit, manipulate, or enhance their image. However, in some instances using this powerful program may be overkill. While Photoshop is an excellent program, some may not be able to afford the subscription cost, or maybe they don’t need all the extra features and are just looking for a free image editing program. Luckily, Photoshop is not the only image editor available on the market. In fact, many Photoshop alternatives have popped up over the past few years, especially after Adobe’s move to the Creative Cloud.
Today more than ever scientists, psychologists, and designers are unlocking the secrets of the font. This new understanding is helping to unlock the power and influence that lies behind the very shape of our words. Companies have spent millions of dollars on countless studies done by marketing researchers, in attempt to find the perfect font for campaigns. The findings have created more questions than answers, and have gone to the very heart of the mystery of the human psyche and how we perceive the world around us. This is probably why some people spend way too much time looking for the perfect font.
We are almost mid-way into 2018, and designers have been showcasing their innovative approaches to logos. When looking at logo design trends, it is important to take inspiration rather than mimic others. Examine the characteristics of the newest creative designs to create your own relevant and distinguished logo for your brand.
At Japan Print, our multicultural influences play a role in each piece of work that we do. As shown in our name alone, we derive a large portion of our creative vision from Japan and Japanese culture. While it’s difficult to break down Japan’s wealth of inspiration in a few images, we have compiled photographs that help encompass the beauty, culture, and design showcased in Japan. Above all, this design inspiration from Japan is intended to motivate you to expand your design horizons and not be afraid to experiment.
Typography is crucial in the design of a logo, and these fonts throughout history have been trailblazers in brand success.