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Phone: (212) 406-2905

Fonts Throughout History: 10 Typefaces with Global Branding Recognition

June 13, 2017 / Inspiration
fonts throughout history

Typography is crucial in the design of a logo, and these fonts throughout history have been trailblazers in brand success.

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2017 Logo Design Trends

February 26, 2017 / Inspiration
Logo Design Trends

Paying attention to current trends has been an important business strategy for decades. Knowing what is popular can mean the difference between a successful marketing campaign and a failed one. So, whether you are looking to redesign your brand’s logo or are just starting up, check out some of the top logo designs trends for 2017!
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Need Some Inspiration? Check Out These Creative Logo Designs

September 28, 2016 / Inspiration
Creative Logo Designs

Designing a logo is an important aspect of brand identity. An effective logo should adequately represent the company, all while generating interest and an audience. You want an unforgettable logo that is not only well-designed but also leaves a lasting impression on the viewer. However, this is often easier said than done. Creating an effective and impressive logo is hard work, and it often requires you to be up to date with the latest developments and trends in design. Knowing what’s already out there not only can help with inspiration, but it can also help you steer in the right direction.
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Creative Inspiration: Two-Letter Logo Techniques

August 4, 2016 / Inspiration
Two-Letter Logo Techniques

If you want your business cards and other promotional materials to drive your business forward, you need to have a strong logo design. While the idea of creating a logo may seem easy, there is more than what meets the eye. Logo design is, in fact, a complex art form and needs thought behind it. Anyone can create a logo, yes, but you need this logo to be successful. A successful, effective logo will draw in its viewer and instantly reveal that company’s brand and values. You need your logo to be clear, memorable and stick in people’s minds. Many accomplish this by sticking to simple, minimalist concepts. A common strategy in logo design is the use of ligatures. Ligatures are linked letters, letters that appear to be tied together. Look at the logos of WordPress, Comedy Central, HP, and Volkswagen. These logos all utilize a two-letter ligature design that is highly efficient and sets them apart from one another.
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Logo Design Tips: The Psychology of Shapes

July 26, 2016 / Conversation, Inspiration
Shape Psychology

Psychology plays a role in everything that we do and everything you see. For instance, did you know that there is such a thing as shape psychology? Many are not aware of this, but the shapes of objects send a message to the audience, and many are not aware of it. The forms you use and how you create a design will have an impact on what the audience thinks, and how they feel. Your logo is one the designer’s most powerful tools for developing and promoting a brand. When your brand is in development, the design of your logo is one of the determining factors on how your audience view’s your company. Logo’s can elicit an emotional response from the viewer, and it’s this reaction that has an effect on how the audience sees your service, product or company. Even the simplest logos can be effective (think of Nike’s swoosh!), and this is due to the utilization of successful logo shapes.
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July 4th Project Inspiration

June 29, 2016 / Inspiration
Free 4th of July Fonts and Designs

Independence day is right around the corner, and for those who need inspiration for their 4th of July inspired project, we got you covered. It doesn’t matter if you are designing a poster, flyer, a logo, or a business card that is Independence day themed, utilize these free 4th of July fonts and designs that are sure to fuel your creative juices, and make your next 4th of July artistic venture a success.
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Logo Design Tips: What Not to Do!

May 23, 2016 / Inspiration
Logo Design Tips

Having a solid, well-designed logo is invaluable, as it provides instant feedback to the viewer and connects them with the product or service. It can be a graphic element, a concept, or a symbol; as long as it acts as the representation of your business. It is vital to your business to have an effective logo if you want your business to be successful and memorable.
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How to Create a Well-Designed Logo

May 3, 2016 / Inspiration
Logo Design Tips

The business logo serves as a visual representation of the company and demonstrates what it stands for. Having a well-designed logo can help raise your visibility, build your image, build loyalty, give you a professional look, and can help lead to more business by enhancing your company’s first impression. It is the visual representation of your company after all. You want your logo to serve as a recognizable and positive symbol of your company, but this can be easier said than done. However, with the right knowledge creating a solid logo can be easy.
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