In the high-stakes world of business, consumer image is everything. If the attitude of a company can be expressed fully without contradictions or confusion, that company has a better chance of surviving today’s volatile and turbulent marketplace. Still today as in years past, the business card is still the best way to expose customers, not only to necessary information they need to know about a company but to the attitude of the business itself. The psychology of the business card has been studied and written about for years on end. And still, even in the twenty-first century, the business card remains an underutilized opportunity to get into the customers head and form a link that can draw just the right people in.
Even in today’s digital age, a business card is still considered to be one of the most effective ways to create and sustain business connections. Business cards are often the first impression made on a potential client, so it is important that you have a well-designed, effective business card. Yes, designing an effective business card can be tricky, but when pulled off correctly, they can be quite memorable. However, you don’t want your business card to be remembered for the wrong reasons! The best way around this is to learn from other people’s mistakes.
When you want to stand out from the crowd, you need to have something different and unique. While handing out traditional business cards in NYC is a smart way to network, having a modern and creative business card to hand out to potential contacts will surely leave an impression. Nowadays, one of the modern aesthetic choices for business cards is plastic. Yes, you heard us right. Using plastic as stock opens up the doors of possibilities. Do you want a business card that’s transparent? Want a cutting-edge business card that you can have some creative fun with, and is out of the ordinary? Then making your next batch of business cards using plastic as your medium should be something to consider.
Did you know that most people order and print their business cards from the first printer they see that quotes a decent price, without seeing how their business cards will be printed? While most people only look at the overall price tag, knowing whether your business cards are printed on an offset press or a digital press can help save you time and money in the long run. Both printing presses output different measures of quality, at a different rate and price tag, so it’s important that you know what you are getting for your money when you are looking for a printer. It’s important to know that each printing choice has its limitations and to understand that each option is more useful in specific situations.
A business card is excellent way to provide potential clients and partners an easy way to contact you, and can help them find out more about you. A good business card will act as an accurate representation of your brand, and can help a person remember you by leaving a lasting impression on them. In addition, the font you choose to use also contributes to how a person might perceive your business.
There has been a lot of buzz on the internet lately about how business cards themselves are becoming a dying practice. Many claim that with the push of the digital world and new smartphone apps, the handy, trusty business card will be soon to see it’s demise. We disagree however and here are four reasons why:
Keeping up with the trends is crucial when you live in New York City. The current trends define what we wear, what we say, and now even our business cards. It’s always important to take the current image trends into consideration when choosing how you present your business to clients and other potential business contacts as well. You want to make sure you are attracting the right kind of customer and putting your best foot forward no matter what! So without further ado, here are four hip, new image trends for you to try on your next business card!
Everyone knows the importance of having business cards, but what about how you use them? Most people don’t realizing what an art form networking actually is! When do you choose to exchange cards? What do you say? How do I handle receiving business cards from others? Lucky for you, we have put together a guide of business card exchanging etiquette, so you can be prepared and ready to take on your next networking opportunity by storm!