We are almost mid-way into 2018, and designers have been showcasing their innovative approaches to logos. When looking at logo design trends, it is important to take inspiration rather than mimic others. Examine the characteristics of the newest creative designs to create your own relevant and distinguished logo for your brand.
Your relationship with your customers will make or break your business. Not only do you want to strive for good customer relations, but you want to build relationships that are meaningful and long-lasting, so here are the best tips to build a long-term customer base.
When selling a product or service, your efforts will be essentially useless if you don’t have a company and brand that people trust. Conversely, when customers and prospects feel that they can trust you, they will be more likely to buy what you are selling. There are many ways to build trust amongst consumers, and for this reason, it is important to tailor your trust-building strategy based on targeted research of your customer base. That being said, here are some basic guidelines on how to build a brand that people trust:
Many companies have tried, not as many have been successful, but successful rebranding is possible A successful rebranding campaign requires vision that inspires growth, change, and connection. Here are some examples of great companies that transformed their brand, reputation, and skyrocketed to leaders in the business world. These successful rebrands throughout history took the risk and came out stronger than ever.
Rebranding can be intimidating for many, but it doesn’t have to be! In fact, can it be wildly successful when done thoughtfully and strategically. Here are the top tips for successful rebranding.
There is a psychology to color when it comes to branding any business, which includes food companies. Color affects consumers in both a conscious and subconscious way, making it a powerful leveraging tool to sell products. There is only a small window (2-3 seconds) when a product is in front of a consumer, so it’s important to make it count. Here are how different colors affect food business branding.
Summer is here! With new season comes new inspiration. Here is some summer color scheme inspiration to brighten your branding and design.