Summer is officially in full swing, and with that comes longer days that are filled with warmth and sunshine. Summer is a nice contrast to winter, especially when it comes to what you see around you. The winter season is not a bright, colorful time. While the summer is filled with sun, sand, water, flowers, outdoor activities and gatherings, and other colorful elements. The summer is vibrant and lively, filled with color and life. It’s no wonder that nature tends to inspire artists, especially the warmer seasons. As a result, many designers have an urge to update their color palettes during the change of seasons, especially when the season is so inspirational and vibrant.
You may or may not realize this, but colors are powerful. Color can define a person’s mood, and has other various effects on the human mind, as it can alter your thoughts, behavior, and attitude. Color can help set the mood in a particular atmosphere, for instance, the color blue is often used in corporate logos because the blue creates a feeling of security, loyalty, and trust. Orange and red are energetic colors that are typically used in restaurants because they can stimulate hunger and one’s appetite, while the color pink draws up feelings of love, tenderness, and nurturing. Pink is so powerful that it has been used on prison walls to help calm down aggressive prisoners. There’s a reason why marketers spend a lot of time and money on color psychology, as they have the ability to influence our reactions and opinions.
No matter the time of year, giving your design project a summertime feel is an excellent way to lift your audience’s mood, and evoke feelings of fun and excitement. If you are looking to nature for inspiration and want to use the colors of summer in design, check out this collection of lovely summer-inspired color palettes.