Silhouettes have been part of human expression for thousands of years, going all the way back to ancient China. The power and impact of silhouettes truly define what it means when artists and designers say “less is more.” The basic form of the silhouette removes all detail and eliminates all distractions from what is being conveyed. This allows for a full range of expressions that can be simple or dynamic. Just ask any film director about silhouettes, and how vital they can be in helping to create compelling scenes.
Today more than ever scientists, psychologists, and designers are unlocking the secrets of the font. This new understanding is helping to unlock the power and influence that lies behind the very shape of our words. Companies have spent millions of dollars on countless studies done by marketing researchers, in attempt to find the perfect font for campaigns. The findings have created more questions than answers, and have gone to the very heart of the mystery of the human psyche and how we perceive the world around us. This is probably why some people spend way too much time looking for the perfect font.
To be a respected and successful business leader, you must commit to a standard of excellence for your work and character. Understanding how to improve professionalism in the workplace will create a positive change in not only how others perceive you, but also how you perceive yourself.
Preparing for a business presentation can be daunting, especially if you don’t have much experience with public speaking. Appearing professional and getting your point across effectively may be easy in your everyday life, but it is an entirely different ball game in the public speaking arena. However, as with most challenging tasks, the best way to get better is with practice. Whether you are a seasoned presenter or it is your first time speaking in front of a group, here are 5 ways to give a better business presentation.
Finding the right graphic designer can be an incredibly valuable asset to your business and make a huge difference in your marketing efforts. But how do you choose who is the right fit? Here are tips on how to find a graphic designer to help you through the decision process.
Your relationship with your customers will make or break your business. Not only do you want to strive for good customer relations, but you want to build relationships that are meaningful and long-lasting, so here are the best tips to build a long-term customer base.
When selling a product or service, your efforts will be essentially useless if you don’t have a company and brand that people trust. Conversely, when customers and prospects feel that they can trust you, they will be more likely to buy what you are selling. There are many ways to build trust amongst consumers, and for this reason, it is important to tailor your trust-building strategy based on targeted research of your customer base. That being said, here are some basic guidelines on how to build a brand that people trust:
Chinese New Year, also referred to as the Spring Festival is the most widely celebrated holiday in the Chinese calendar. Not only an important festival in Mainland China, Hong Kong, and Taiwan, Chinese New Year holds significance in places with major Chinese populations such as Singapore. Determined by the Chinese lunisolar calendar, the 2018 Chinese New Year will take place on Friday, February 16. Because China is a hub for international business, the festival no longer solely affects the people celebrating. For this reason, it is important to know how conducting business with Chinese companies during this time will be impacted. Here is a guide for doing business this Chinese New Year: