Japan Printing

160 Broadway, Ground Floor New York, NY
Phone: (212) 406-2905

Is Print Dead? Reasons to Embrace Print in a Digital World

July 25, 2017 / Conversation
is print dead

In the midst of of digital dominance, is print dead? The short answer: no, it is alive and well. There are many reasons to embrace print in a digital world. Although the digital world seems to have taken over, there is still a place for print marketing in brand awareness.

Read more

Japanese Business Card Etiquette: The Tips You Need for Success

May 24, 2017 / Conversation
Japanese business card etiquette

In our last blog post, we discussed the proper etiquette surrounding business card exchange in the United States. However, these rules do not apply the same way around the world. In fact, Japanese business card etiquette is different than the U.S. in many ways. Because of this, it is important to know the international differences of doing business in order to impress and build successful professional relationships abroad.

Read more

Top Business Card Etiquette Tips for Professionals in the U.S.

May 12, 2017 / Conversation
business card etiquette

Compared to exchanging business cards in other countries, business card etiquette in the U.S. is much more relaxed. That being said, it’s still possible to engage in practices that can seem inappropriate or even offend. Following these tips will help you leave a lasting influence and positive representation of your company.

Read more

Entrepreneurship 101: Networking Event Tips

March 31, 2017 / Conversation
Networking Event Tips

If you have a business or a professional objective you are attempting to reach, more than likely you will wind up at a networking event sooner or later. Networking events are a vital instrument to success, as they can help you accomplish your objectives and extend out your circle. Networking events are an excellent tool to utilize, as they help you assemble the connections you need, and can open doors.
Read more

Printing 101: Types of Print Finishes

February 3, 2017 / Conversation, Inspiration

Did you know that the type of print finish you pick has a substantial impact on the finished product? Even if you have a strong design, your project can be taken up a notch or two just by choosing the correct print finish. Yet, many people often overlook this design aspect, even though it can help improve your overall printed design. If you want to make your business cards and printed products extra special, you can enhance the look and design by choosing a finishing option.
Read more

The Psychology of the Business Card

November 20, 2016 / Conversation
Psychology of the Business Card

In the high-stakes world of business, consumer image is everything. If the attitude of a company can be expressed fully without contradictions or confusion, that company has a better chance of surviving today’s volatile and turbulent marketplace. Still today as in years past, the business card is still the best way to expose customers, not only to necessary information they need to know about a company but to the attitude of the business itself. The psychology of the business card has been studied and written about for years on end. And still, even in the twenty-first century, the business card remains an underutilized opportunity to get into the customers head and form a link that can draw just the right people in.
Read more

Market Your Business with Print

October 17, 2016 / Conversation
Print Marketing Ideas

Even in today’s digital age, print marketing still has its place and has not lost its relevance. Print marketing is here to stay and has not lost its prominence. There’s something to be said about holding a tangible product in your hand. You can’t hold or feel digital marketing materials, just the device you are using. With printed marketing, you can see, touch, and smell the material in your hand. The palpable nature of printed marketing materials means that print will not die. Instead, print will remain vital and important in marketing.
Read more

Logo Design Tips: The Psychology of Shapes

July 26, 2016 / Conversation, Inspiration
Shape Psychology

Psychology plays a role in everything that we do and everything you see. For instance, did you know that there is such a thing as shape psychology? Many are not aware of this, but the shapes of objects send a message to the audience, and many are not aware of it. The forms you use and how you create a design will have an impact on what the audience thinks, and how they feel. Your logo is one the designer’s most powerful tools for developing and promoting a brand. When your brand is in development, the design of your logo is one of the determining factors on how your audience view’s your company. Logo’s can elicit an emotional response from the viewer, and it’s this reaction that has an effect on how the audience sees your service, product or company. Even the simplest logos can be effective (think of Nike’s swoosh!), and this is due to the utilization of successful logo shapes.
Read more