Japan Printing

160 Broadway, Ground Floor New York, NY
Phone: (212) 406-2905

Choosing the Best Font for Your Business Card

August 8, 2019 / Conversation
Choosing a Business Card Font

When it comes time to find a font that matches your business and brand, it can be a challenging feat. There are a lot of fonts out there to choose from, and it is not a decision to take lightly. Typography plays a significant role in how your audience views your brand, and you do not want to send the wrong message. The font you choose plays a vital role in business card design. You want your audience to receive a business card that accurately represents your business. Otherwise, it will become a wasted marketing effort. Unfortunately, the process of choosing a business card font can quickly become overwhelming due to the sheer amount of choices that you have. There are a lot of options out there, but with the correct know-how, you can help streamline your search.
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Top 5 Tips for Invitation Design

July 10, 2019 / Conversation
Invitation Design Tips

Even something as simple sounding as an invitation needs attention to detail and careful planning, especially if you want something that is unforgettable. An event’s invitation should not only set the overall mood and feel of the event, but it should also be enticing. When your invitees receive that invitation, it will be their first interaction with the event, giving them a taste of what’s to come. Invitation design is a crucial aspect of event planning, but luckily, this part of the process can be fun. Especially if you keep in mind some of these helpful invitation design tips.
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The Different Ways to Use Postcards to Market Your Business

May 30, 2019 / Conversation
Ways to Use Postcards to Market Your Business

While online marketing is imperative, you can’t discredit good ol’ print marketing techniques. While the face of marketing is continually changing, some things last for the long haul, especially tried and true methods, such as print. We are not telling you to ditch your SEO efforts or on your online marketing campaigns, as these methods are necessary, but it’s essential to use some “older” practices still as well. Not everyone owns a computer, and not everyone is computer savvy and up to date on the newest technology. Maybe they don’t check their email often because they are too busy or their inbox fills up so quickly. Email blasts can quickly get lost in the ‘crowd.’ Due to this, allocating some of your budget for print marketing materials is imperative. One attractive and personalized way is to use postcards to market your business.
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Benefits of Silk Laminated Business Cards

May 11, 2019 / Conversation
Benefits of Silk Laminated Business Cards

The use of silk lamination has become the popular choice for high-end custom business card printing. Also known as matte laminated business cards, silk matte business cards, or satin business cards, silk laminate business cards are an excellent choice to go for when you are shopping around for a business card finish. A great way to enhance your business card there is many benefits of silk laminated business cards. There’s no better way to make a lingering impression.
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Printing 101: Should I Print a Matte or Glossy Brochure?

February 25, 2019 / Conversation
Matte or Glossy Brochure

Even in today’s technology-driven world, brochures are still utilized as they are a tried and true marketing tool. Besides flyers, brochures are a hot commodity since they are an effective way to communicate important information. Plus, brochures are cost effective, have the potential to cover a lot of information, and are extremely versatile. However, one of the main questions that often arise during the planning stages is, should I print a matte or glossy brochure? This design aspect should never be overlooked, as it is just as important as designing the logo, choosing the typography, as well as the color(s) used on the brochure.

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Should You Include a QR Code on a Business Card?

February 20, 2019 / Conversation
QR Code on a Business Card

One of the most pressing questions, asked by business card designers, in the modern age is, whether or not to include a QR code on a business card? The two most common answers are “of course, here’s mine” or “what is a QR code?” While the question seems straightforward, the answer exposes the truth about what side of the digital divide your company is on. If you find your company seems to be stuck in the slow lane on the information superhighway, here is a handy primer on all things QR, and why your marketing project might need one.

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Emerging Graphic Trends of 2019

January 17, 2019 / Conversation
Graphic Trends of 2019

Welcome to a new year, the time for celebrations and resolutions to do better than the last. It’s also the perfect time to take a long hard look at your company’s media and marketing products and make sure that your style and brand look as fresh as the date. For some much-needed inspiration, here are the emerging graphic trends for 2019.
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When Should I Use An Embossed Business Card?

September 4, 2018 / Conversation
Embossed Business Card

When it comes to business cards, you want yours to stand out from the crowd. Business cards are a dime a dozen, so if you don’t want yours to end up in the trash, you need to stand out. One way to get your brand noticed is by using an embossed business card as your design. Embossed printing is characterized by a 3-dimensional pattern that is pressed into the paper, and the use of ink isn’t always necessary. Using this printing method is an excellent way to impress potential customers or clients, and can give your brand that quality image that you strive for. Even though embossing can cost more, the benefits certainly outweigh the cost difference.
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