Raised ink, also known as Thermography, is a very popular effect in printing that adds an extra level of dimension to business cards. With raised ink, the ink literally rises upward from the card stock due to application of heat and a special powder during the printing process. This process results business cards that will have a unique textured lettering or logo effect that can be felt when the business card is handled.
Most local printing companies in NYC rely on digital presses for the bulk of their printing. There are many benefits (we use them too) and drawbacks of using them. Perhaps one of the bigger drawbacks would be their inability to print with raised ink. You can only print with flat ink when using a digital press. Fortunately, we have offset printing equipment as well, which allows us to print with thermography. We are able to do this on a relatively small scale as well.
We also distinguish ourselves from most other NYC suppliers because of our speed. In most cases, we can complete our raised ink business cards within 3 business days. Most other suppliers require around 4-5 business days to complete business cards with raised ink. This may not sound like a big difference but our customers with tight timeframes appreciate it very much. There are factors that can contribute to longer production times, such as using multiple colors. Please be take into consideration that anything over 2 ink colors would require more than the standard production time.
Raised ink business cards offer a time-honored look that is suitable for any person or corporation. This technique has been around for quite some time, but we have found that less and less printers are offering this service due to its complicated production requirements. We are happy to put in the extra effort to offer this service.
There are a few important factors to consider with Raised ink business cards. One of them is that they occupy more space than flat printed business cards. The 3 dimensional raised ink causes the cards to stack higher, which can limit the amount of business cards that you can carry. This isn’t really a big problem, but its definitely something to consider.
Another limitation of raised ink business cards would be gradients. If your design utilizes gradients, than raised ink would not be an appropriate fit. Without getting into too much detail, thermography is achieved by sending the sheets of paper through a powder bath where the thermo powder sticks to the wet ink. The sheets are heated and the powder melts, then rises. When you have a gradient, there are portions of the color that have less ink than others. The result is an uneven coating and therefore absence of the rising effect on parts of the print. It can be done, but its not easy to predict the results.
Despite the limitations of raised ink business cards, the rewards are very substantial. There is no business card effect that offers quite the same 3 dimensional look that these cards will offer. Not to mention, at the same cost-effective price point. We invite anyone to stop by our NYC location to see actual samples of our work.
Contact us today at 212-406-2905, or email at email@example.com for more information!