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Business Card Design Psychology (Infographic Included!)

April 13, 2015 / Inspiration

Designing a business card is easy – but designing one that accurately describes you and your company can be difficult. With design rapidly evolving and improving, the process of designing a business card is becoming increasingly tedious. There are a few things to consider before you get started.

BlogBusinessCardDesign

What is your goal?  Do you merely want to introduce yourself, or do you want to stand out from your business market? Once you determine your end goal, then it will be easier to figure out what to include in your business card. It will also serve as a guide on how your card will look.

Unless you are Facebook or Apple, having a company name isn’t enough. Tell them what you do and what services you offer.You may do this through writing or in the context of your design. Even a short sentence or phrase will do. The important thing is that the person who receives your card will not be confused as to what type of business you have.

But getting deeper into the nitty-gritty of design – that is what this article is all about. What does your color scheme say about you? How does the font impact your viewer? Here is an “infographic” that focuses on three important elements: color, text and white space.

infographic business card

Chart from inforgraphicsmania.com