Do you look at your business card nowadays and feel like it looks too plain, too simple, or it just isn’t making the impact you had hoped? If you’re in the market for new business cards, look no further than these 4 tips for improving what you already have. Even if you are fresh out of college or this is your first experience getting business cards, this is a phenomenal guide to make sure you’re getting it right the first time!
One of the most common mistakes people tend to make when creating their business card layout is forgetting to include both relevant and important information! Be sure you have covered all bases of communication so that you don’t miss out on connecting with a potential client or miss a networking opportunity. The basics usually include your name, all necessary phone numbers, e-mail address, office location, and all the social media platforms you are on too. This of course, may vary depending on your industry, but always double check that you have every bit of necessary information there. Plus, the more contact info you have on your card, the more impressive and credible you look to those who receive it!
When it comes to your business card, you want to be remembered, stand out, and make an impact. This is especially important if you are attending a larger networking event. Adding colors and unique designs is a sure way to not be forgotten. Even a catchy phrase or quote can make a great impact in the right scenario! Try adding bold and bright colors into the mix. Chose a unique card layout and avoid too much blank, white space whenever possible. Definitely look to make your card as interesting as possible, while still showing off your brand or company identity.
This business card is not only going to be making your first impression on others, but your company’s first impression on those you give it to as well. You want to be sure your cards are printed on high quality paper that both looks and feels professional. You may want to consider choosing paper that is easy to write on, since many people make notes on business cards to help them remember who gave it to them.
Have you ever considered using ALL of the space a business card offers? Utilizing both the front and back of your card adds interest as well as a way to further express yourself and your company’s brand. Consider adding something fun and valuable to the back of your card, such as a special offer, coupon, or innovative design.