Even in today’s technology-driven world, brochures are still utilized as they are a tried and true marketing tool. Besides flyers, brochures are a hot commodity since they are an effective way to communicate important information. Plus, brochures are cost effective, have the potential to cover a lot of information, and are extremely versatile. However, one of the main questions that often arise during the planning stages is, should I print a matte or glossy brochure? This design aspect should never be overlooked, as it is just as important as designing the logo, choosing the typography, as well as the color(s) used on the brochure.
One of the most pressing questions, asked by business card designers, in the modern age is, whether or not to include a QR code on a business card? The two most common answers are “of course, here’s mine” or “what is a QR code?” While the question seems straightforward, the answer exposes the truth about what side of the digital divide your company is on. If you find your company seems to be stuck in the slow lane on the information superhighway, here is a handy primer on all things QR, and why your marketing project might need one.
When you are designing your business card, there are a lot of things to consider. You want a business card that will make an impression, so it doesn’t get thrown out or lost in the shuffle with the other unwanted business cards. While choosing your color scheme and coming up with a strong logo are important aspects to consider, picking the right fonts for your business card is an often overlooked design element. The type that you choose can have an impact on how a person perceives your business card and can help distinguish you from your competition, helping you get noticed.