Japan Printing

160 Broadway, Ground Floor New York, NY
Phone: (212) 406-2905

Food Business Branding: The Most Appetizing Colors

July 31, 2017 / Inspiration
food business branding

There is a psychology to color when it comes to branding any business, which includes food companies. Color affects consumers in both a conscious and subconscious way, making it a powerful leveraging tool to sell products. There is only a small window (2-3 seconds) when a product is in front of a consumer, so it’s important to make it count. Here are how different colors affect food business branding.

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Ways to Get Motivated this Summer

July 30, 2017 / Inspiration
ways to get motivated

Feeling lazy this summer? You are not alone. It has been proven that people lose business motivation during the summer months. However, the business world never stops moving, and it is important to keep up all year round. Because of this, here are some helpful ways to get motivated this summer.

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Is Print Dead? Reasons to Embrace Print in a Digital World

July 25, 2017 / Conversation
is print dead

In the midst of of digital dominance, is print dead? The short answer: no, it is alive and well. There are many reasons to embrace print in a digital world. Although the digital world seems to have taken over, there is still a place for print marketing in brand awareness.

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